She Does was born slowly over a few years, a transition period of my life as I was reinventing myself. My world was turned upside down in a cross country move and I dove head first into modeling swimwear and finding my voice that had been silenced for so many years. 

I once heard that if you write from your scars and not your wounds, it means you have truly walked through the fire that was meant to destroy you. The journey of hormones, religion, divorce, self love and acceptance is one that I’m sure many of you can relate to. I owe the old version of me so much love for the journey that I have been on… and still on every day.  Life is a journey, not a destination. 

The #1 thing women feel the least confident in is a bathing suit, and the truth is we all have a story around bathing suits. It’s the #1 thing that we truly don’t like shopping for.. am I right?! It’s why I had to start with bathing suits. I went to create designs that were flattering, that helped women feel confident in the one thing we tend to not feel empowered in. It’s how I got my groove back and my WHY... 

Story time: I was shown a photo of myself 6 months post partum after my 3rd baby girl via c-section and man I thought I was looking pretty good. But when I saw the photo I internally cringed hard! I didn’t want to be the overweight mom who couldn’t bend over and help her kids play, or keep up with them on the playground. I also wanted to feel like myself again. I began the journey of watching… really watching what I was eating. Working out with intention and figuring out my hormones cause those were out of WHACK! I am still on this journey… hello perimenopause who I have affectionately named Perry. I have a love/hate relationship with Perry… 

A swimsuit is the one piece of clothing that we are the most bare in public. We are truly bare the scars, the cellulite, the baby bulge, our so-called imperfections in a bathing suit. We are essentially stripped down in a public arena to the one article of clothing that we all have a story behind. I want you to reframe any negative story you have told yourself about swimsuits…and pour some love and positivity on the journey you are on and where you are today.  

Show yourself some love for the journey your body has taken you through, and one that you are still on...

Written by Audrey Waldron

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