As fashion evolves, so do swimwear trends. What catches the eye of a woman this season, may not catch her eye next year. Here are some of the hottest swimwear trends for 2024:

  • Sustainable Fabrics: Eco-friendly swimwear made from recycled materials is gaining traction.
  • Bold Prints: From animal prints to geometric patterns, bold prints are in vogue.
  • Cut-Outs and Strappy Designs: Unique cut-outs and intricate straps add a touch of edginess. Give The Authentic, The Edge, The Strength or The Body a look. 
  • Retro Vibes: High-waisted bottoms and vintage-inspired designs are making a comeback. Hello The Body, The Strength, The Confidence, The Audrey, and The Chic.
  • Minimalist Styles: Simple, sleek designs with clean lines are timeless and chic. popularity. Try out The Chic, The Audrey and The Beauty

I will say that we don’t hit every single box, but as an emerging brand hitting 3/5 is not too shabby. 

She Does swimwear is fashion forward, and is a piece of clothing that you can swim in… novel idea I know. But our suits are meant to wear from day to night. At the beach club during the day, or at night paired with skirt, shorts etc. 

As women, we want to look fantastic in a bathing suit, dare I say Confident…  With our fashion forward designs, that are first of it’s kind in the swim wear market, I dare say you might find yourself the most confident SHEO summer 2024!

Written by Audrey Waldron

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